New media art, defined without the fog.
Most art you can stand in front of. This kind you have to run. That is the whole difficulty and most of the appeal.
A painting is finished when the painter stops. A piece of new media art is finished when somebody writes the last rule, and after that it carries on without them — differently on Tuesday than it went on Monday, differently on your machine than on mine.
The definition that has held up: the computer is the material, not the tool. A photograph edited on a laptop is a photograph. A page that draws a different picture every time you open it is something else. The test is simple — take the computation away. If the same work is still there, it was a tool. If nothing is left, it was the material.
None of this is recent. Vera Molnár was writing rules for a plotter in 1968. Nam June Paik put a magnet on a television in 1965 and bent the picture into a shape no broadcaster had authorised. Lillian Schwartz made films out of borrowed mainframe time. By the mid-nineties the browser was a gallery with no invigilator, and net.art happened in it — mostly badly, occasionally brilliantly. Processing arrived in 2001 and turned “learn to program” into “learn to draw”, which is a different sentence entirely.
The family names, said plainly. Generative: the artist sets the rules, the system does the work. Interactive: the viewer completes it, and without a person in the room there is only apparatus. Participatory: many people complete it, and can see each other doing it. Data-driven: the input is a real measurement — tides, traffic, a price, an inbox. Glitch: the failure is the subject, not the decoration. Software art: the code is the piece and reading it is part of looking. Real-time: it is happening now, and no recording of it counts.
Most decent pieces are two or three of those at once. The labels matter less than working out which one the artist actually cared about.
What makes it awkward: it needs electricity, it has no edition, it ages like milk, and the thing you saw in 2004 is now a screenshot on somebody’s dead blog. What makes it worth it: done properly, the work can surprise the person who built it. That is rare in any medium and close to routine in this one.